Golfalot

The challenge

Golfalot already had something valuable: a clear subject, specialist knowledge and an audience that cared about golf equipment. The opportunity was to make much more of that on Instagram. When I started working on the account, it had roughly 1,900 followers. I wanted to build a stronger content rhythm, make the most of the brand's access to golf products and give people a reason to follow, watch and come back for more.

My approach

This was a genuinely hands-on project. I planned the content, filmed and edited golf equipment reviews, produced Reels, created photography and managed publishing. I was involved in both the creative side and the practical side of running the account, which meant I could see what resonated and adjust what we produced next. Rather than relying on a single viral moment, I focused on making relevant content regularly, finding better ways to present equipment and keeping the account useful and interesting for golfers.

The outcome

Over approximately one to two years, I grew Golfalot's Instagram following from around 1,900 to 20,000. That is roughly 18,100 additional followers, or about 953% growth. The starting figure and timeframe are approximate, but the scale of the result is something I'm proud of. It is also a good example of how I like to work: understand the audience, make the content properly and keep improving it over time. This work was carried out during my time at HDID Media.